Collections - customer best next actions

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  • Maximise performance by selecting the most effective collections action for each customer.

    Identifying the right communication for each customer and executing it at the correct time, via the best channel, with the right terms is a critical component of any collections strategy.

    Selecting the optimal action for each customer is challenging, because the historical results of actions in a collections path may not be easy to isolate. The results of both individual actions and combinations of action must be understood.

    Our solution enables the risk and collections teams to evaluate a host of potential strategies, simplifying the design and tuning of the live strategy. The deployment process is flexible, making it easy to implement within existing decisioning software or collections platforms.

    Key Benefits

    Optimisation is most effective in collections when some or all of the following statements are true:


    • A choice can be made between communications channels
    • There are many customers
    • There is a restriction on how many times an action that can be taken (e.g. calling capacity)
    • There is a measureable objective (e.g. maximise amount collected) and the impact of different actions on this objective can be predicted

    How does it work?

    Our optimisation solutions achieve performance improvements against traditional techniques by:

    • Considering every single combination of actions rather than adopting a traditional ranking or hierarchical approach
    • Understanding the trade-offs between the different actions (which are forced by constraints)
    • Choosing the best set of actions to fit within the constraints
    • Working at an individual customer level with no limit on the number of customers, constraints or actions that can be optimised

    Contact us and discover how we can help your business thrive

    Our capabilities

    We’re able to power opportunities for businesses thanks to our market-leading integrated capabilities.

    Intelligent Decisions

    Make fast, effective decisions based on new and existing customers through our powerful combination of data, analytics and technology – right across the lifecycle, from onboarding to collections.

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    Advanced analytics

    Create unique insight that you can act on in real-time, using our dynamic analytics services and the best of yours and our data assets.

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    Precision Marketing

    Reach the right customers through the right channels at the right moment to drive better return on your marketing investment.

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