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Bespoke strategy trees to maximise business objectives within organisational constraints

Strategy Tree Optimisation offers a simple solution to maximising business goals. It produces optimal solutions while simultaneously considering policies, operational constraints and regulatory requirements. Rapid deployment can be achieved as trees are designed for use in the existing decision engine.

Strategy Tree Optimisation is a strategic decisioning tool that uses a unique, patented mathematical process to help business users design trees that maximise value across the entire consumer credit cycle and all portfolios; from prospecting through to recoveries, including originations, customer management and collections.

Strategy Tree Optimisation software can be licensed, enabling the full benefits and flexibility of optimisation to be realised. This allows the business user to apply optimisation across their organisation and constantly update scenarios to reflect the latest business objectives, market conditions and customer portfolio.

What are the benefits?

  • Maximises the impact of decision strategies
  • Rapid time to value
  • Integration with existing infrastructure
  • Interactive “what-if” simulation – improves business planning and forecasting by determining the most profitable decision strategies
  • Multi-goal analysis – allows quick evaluation of the trade-offs between different metrics (profit versus bad debt, probability of default or loss given default)
  • Comprehensive visualisation
  • Leverage optimisation expertise
  • A consulting relationship – the strategy would be developed in a consultative approach, with regular ongoing reviews of the deployed strategy

How does it work?

Strategy Tree Optimisation enhances the effectiveness of decision strategies, allowing a business to get more from the existing resources. It can be used independently or combined with other Experian products and services to generate the highest return for the business:

  • Strategy Management – solutions for originations, customer management and collections, in markets such as unsecured lending, telecommunications, retail and utilities
  • Optimisation Consulting – our experts provide best-practice risk optimisation roadmaps, design and implementation services
  • Advanced Analytics – data intelligence, analysis and custom model development

Contact us and discover how we can help your business thrive

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Our capabilities

We’re able to power opportunities for businesses thanks to our market-leading integrated capabilities.

Intelligent Decisions

Make fast, effective decisions based on new and existing customers through our powerful combination of data, analytics and technology – right across the lifecycle, from onboarding to collections.

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Advanced analytics

Create unique insight that you can act on in real-time, using our dynamic analytics services and the best of yours and our data assets.

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Precision Marketing

Reach the right customers through the right channels at the right moment to drive better return on your marketing investment.

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