Consumer classification for consistent cross-channel marketing

Available in:
  • deu
  • Mosaic - Behind every customer is an individual

    Mosaic is a powerful cross-channel consumer classification system built for today's multi-channel world. It has evolved to help you understand your customers in extraordinary depth and detail, and communicate with them in the most relevant ways.

    Mosaic means you can start treating them that way. It gives you the intelligence you need to reach the right people with the right message at the right time – every time.

    Being relevant and effective across all channels – from traditional offline to digital TV and online display – the Mosaic consumer classification enables accurate and consistent targeting, offering endless possibilities.

    We help you to achieve:

    • Better understanding of your target
    • Accurate and consistent targeting
    • Being relevant across all channels

    How it works

    • Mosaic provides real-world insight that represents real customers
    • Allow to speak to the right person at the right time, through the channels they use, with the right message for them.

    Contact us and discover how we can help your business thrive

    Discover more

    Marketing Services

    Communicate with your customers more effectively

    Customer Segmentation

    Identify your customers' needs and preferences

    Our capabilities

    We’re able to power opportunities for businesses thanks to our market-leading integrated capabilities.

    Intelligent Decisions

    Make fast, effective decisions based on new and existing customers through our powerful combination of data, analytics and technology – right across the lifecycle, from onboarding to collections.

    Learn more

    Advanced Analytics

    Create unique insight that you can act on in real-time, using our dynamic analytics services and the best of yours and our data assets.

    Learn more

    Precision marketing

    Reach the right customers through the right channels at the right moment to drive better return on your marketing investment.

    Learn more