Precision marketing

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  • Every customer is an individual

    Communicate with your customers more effectively through Experian’s segmentation products.

    Our data accurately segments consumers by analysing their financial behaviour, demographic classification, digital behaviour and buying habits.

    We also offer bespoke segmentation to support your specially-tailored marketing strategies.

    We help you achieve:

    • Enhance your understanding
    • Target effectively
    • Transform experiences
    • Improve ROI
    • Reduce risks

    How we do it

    • Improved risk assessment with the addition of public non-traditional and unstructured data
    • Prioritise your activities and spend where they’ll deliver the most value.

    Contact us and discover how we can help your business thrive

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    The intelligence you need to reach the right people at the right time

    Custom Segmentation

    Generate actionable insight and maximise return on investment

    Our capabilities

    We’re able to power opportunities for businesses thanks to our market-leading integrated capabilities.

    Intelligent Decisions

    Make fast, effective decisions based on new and existing customers through our powerful combination of data, analytics and technology – right across the lifecycle, from onboarding to collections.

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    Advanced analytics

    Create unique insight that you can act on in real-time, using our dynamic analytics services and the best of yours and our data assets.

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    Precision Marketing

    Reach the right customers through the right channels at the right moment to drive better return on your marketing investment.

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